Words That Leap Off the Page
Great copy reaches directly into a potential customer's life with the promise of making it better. By putting the customer’s concerns and questions first, everything you say becomes important, and every point you want to make gains the chance to be truly compelling. I have years of experience speaking the language of customers, helping companies tell and sell their stories and products.
Finding and Sharing Your Story
I can help you find the exciting core of what you do, and then tell your story across your website’s pages in a way that makes doing business with you seem like the obvious, natural thing to do. Every company's story is unique and I have the proven ability to capture your voice—at its best—in the telling of your story.
Reaching Out Through Social Media
Establishing a positive social-media relationship with customers is a key element in any company’s marketing strategy. For potential customers, it serves as an friendly invitation to visit your company website to learn more about you. For current customers, it’s a great way to stay in touch.
Being able to speak the language of your audience is the key, and I’ve written successfully for a variety of them. In addition to maintaining my own public presence on Facebook, Twitter, and Google+, I discover engaging content and write blogs for individual companies and select social media outlets.
What Some of Robby's Clients Say
I was fortunate to be referred to Robby Berman as a content writer for our website redesign project. Our company wanted someone who would be able to represent us through his or her writing. Our goal was for visitors to our website to know the real us: our vision, our corporate culture, and our people.
From the first point of contact, I was assured that we were being heard as Robby listened, asked questions and got to know us. We spoke on many occasions to confirm and tweak the clarity of both our industry subtleties and our message. His process was both collaborative and responsive. We were very satisfied with the entire engagement and I would highly recommend Robby for this type of work.
—Carroll Nelligan, President, TX Team
Robby Berman’s writing for our website redesign is really terrific. We needed the copy on our site to be short in length while being concise, meaningful and fresh. This was a tall order. Robby’s writing set the right tone for our business and has really communicated our message to our client base in a way we could never have done on our own. And he works really fast which is always a bonus.
—Katherine Van Acker, The Image Works